Shoppe Spotlight: MASAMI

We love stocking The Shoppe with clean beauty brands—and we know that our members are just as enthusiastic about finding new and luxurious products that are both highly effective and naturally derived. That said, we’re proud to share our latest addition, MASAMI, a botanically powered haircare line you can feel good about using (in more ways than one).

The secret to this salon quality, ultra hydrating and protecting collection of products is Mekabu powder, which is sourced from Wakame, a type of seaweed. This nutrient-rich ingredient is combined with other powerful botanicals including japonica laminaria, blueberry extract, aloe, and grapeseed oil for formulas that pamper your hair while providing amazing results (think shiny, healthy, and more manageable locks). But what these products lack is just as important as what they boast: They’re all made without phthalates, sulfates, or parabens and are both vegan and cruelty-free!